We developed a high-impact, minimalist portfolio website for Hanieh Hassani, a professional calligrapher. The goal was to translate the elegance and depth of her Farsi calligraphy into a structured, gallery-like digital experience, serving as both a professional showcase and an e-commerce gateway.
Client Brief:
The client required a unique, stylish website that functions as a sophisticated online art gallery for her calligraphy artworks. Key objectives included showcasing the artistic process, establishing a strong professional brand, and integrating a seamless ‘Order NOW’ call-to-action for custom commissions. The design needed to be a true extension of her ‘Elegant Letters, Timeless Art’ philosophy.
Project Breakdown:
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Phase 1: Concept & Brand Alignment: Defined the visual language and structure based on the client’s artistic style.
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Phase 2: UI/UX Development: Designed the gallery and case study layouts for optimal visual flow.
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Phase 3: Front-End Implementation: Developed the responsive interface, focusing on performance and visual fidelity.
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Phase 4: Content Integration: Finalized image assets and copy, including the ‘About Me’ and navigation architecture.
Technology Used:
Adobe Illustrator, Figma (Design & Prototyping), HTML5, CSS3 (Minimalist, Modular Architecture), JavaScript (Interactive Elements).
