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Dino (Self-Initiated Project)

1 week

graphic design

Dino Packaging

A playful character design for a children’s hair and body shampoo.

The Dino shampoo packaging design is a creative exploration in character design, aimed at engaging young audiences. Featuring a friendly dinosaur mascot, the design combines childlike whimsy with clear product messaging. The goal was to create an approachable, non-threatening character that resonates with both children and parents, making bath time more enjoyable.

Design Notes

The design focuses on a minimalist approach to ensure it remains child-friendly. The dinosaur’s simple, geometric shapes create a sense of fun and innocence. The color palette is bright yet soft, with the primary use of pink to evoke a sense of comfort and warmth. The character’s friendly expression is key to making the product feel approachable, while the overall design maintains a clean and modern aesthetic to appeal to parents.

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Challenge

The challenge was to balance a fun, appealing character with the need for clear, legible product information. The design had to be visually striking without overwhelming the customer, while ensuring that the product remained easy to identify and trust for its gentle, soothing properties.

Solution

The solution centered on a playful, hand-drawn dinosaur character paired with soft, rounded typography to enhance the friendly and approachable atmosphere. The use of bright pink and white contrasts with a minimal background, ensuring the product stands out on shelves while communicating a sense of fun and safety. Iconography on the side adds clarity about the product’s features without disrupting the design’s flow.

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